A suggestion for Democrats and Republicans
By choice I receive quite a bit of email from both political parties. One thing I’ve noticed in these messages that seems unnecessary and self-defeating is that just about every message contains a negative reference to the other party. That reference usually takes the form of hyperbolic spin. When I read that part of the message I just turn off the rest of the message. So, here’s a suggestion – even a challenge:
Try sending out messages for just one week without mentioning the other political party. Just stand on your own message. This voter would appreciate it.