Eleven crucial consumer trends for 2011
Trendwatching.com just released its 11 Crucial Consumer Trends for 2011. They are as follows:
1. RANDOM ACTS OF KINDNESS
In 2011, expect companies to monitor consumers’ public moods and act upon them with random acts of kindness…marketing may never be the same.
Are you ready for hundreds of millions of more daring, more experienced consumers? Oh, and that’s just one side effect of rapid global urbanization.
3. PRICING PANDEMONIUM
Flash sales, group buying, GPS-driven deals: this year, pricing will never be the same.
4. MADE FOR CHINA (IF NOT BRIC)
Expect an increasing number of ‘Western’ brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets.
5. ONLINE STATUS SYMBOLS
This year, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or ‘real world’, that helps them display to peers their online contributions, creations or popularity.
As good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, growing numbers of consumers will expect health products and services in the next 12 months (and beyond) to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments.
7. SOCIAL-LITES AND TWINSUMERS
Expect even more consumers to become curators: broadcasting, compiling, commenting, sharing and recommending content, products, purchases, and experiences to both their friends and wider audiences.
8. EMERGING GENEROSITY
Brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take. And not just in their home countries, but on a global scale.
9. PLANNED SPONTANEITY
With lifestyles having become fragmented, with dense urban environments offering consumers any number of instantly available options, and with cell/smartphones having created a generation who have little experience of making (or sticking to) rigid plans, this new year will see full-on PLANNED SPONTANEITY.
10. ECO SUPERIOR
When it comes to ‘green consumption’, expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way.
This could be the year when sharing and renting really tips into mainstream consumer consciousness as big brands and governments put their weight behind this cultural shift.