Friday is Dump Day
The Friday before the Memorial Day holiday weekend is often called “dump day” by those in the media because that’s when politicians usually release news that they do not want to be covered and discussed at length. Even corporations get into the act because they know of this phonomenon(translation – strategy) as well.
So, if your organization has a story that it does not want a lot of news coverage about, but which neverthless must be released, Friday is the day to do. In short, tomorrow is a good day to release negative news.