• Phil Hardwick

Not all customers are the same

Once upon a time, I did some research about customer transactions for a company that had an office where customers could come in, sign up for new accounts, make payments on existing accounts and otherwise transact business. My task was to learn more about why customers were coming to the facility to transact business when they could just as easily, actually even more easily, complete the transaction online. What I discovered from one certain customer caused me to rethink business transactions.

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P.O. Box 1293, Holly Springs, GA 30142

 

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