Successful economic developers look thorugh the customer’s eyes
July 7, 2014
“What do I have to do to win your business?”
That’s a common question (or comment) heard from auto dealership lots to office suites. It’s how many salespersons have been trained to open up the customer to begin negotiations. Unfortunately, sometimes it’s a way for the salesperson to show that he or she doesn’t know much about the customer.
Economic developers are many things: Facilitators, information specialists, real estate finance experts, and – yes – salespersons. Good salespersons know that one of the best things to do is to put one’s self in the shoes of the customer, so to speak, because sometimes even the customer doesn’t know what it takes to win his or her business.
The July/August issue of Inc. magazine contains an article entitled, “The Come-Hither Tax Breaks.” It discusses how companies should be prepared “… to be wooed and persuaded by states looking for a long-term relationship with your technology company.” It is recommended reading for economic developers who want to understand just a little more about how companies view state tax breaks and to see the deal though the customer’s eyes.