The 9 most important questions for your organization
1. What is our purpose? 2. Who are our customers and stakeholders? 3. What are their needs and desires? 4. What do we do well? 5. What can we do better? 6. What is our vision for the future? 7. What are our specific, measurable, and achievable goals for the coming year? 8. Who is responsible for achieving each goal? 9. How will the person(s) responsible for achieving the goal(s) be held accountable?