PERKONOMICS: A new breed of perks and privileges, added to brands regular offerings, is satisfying consumers ever-growing desire for novel forms of status and/or convenience, across all industries. The benefits for brands are equally promising: from escaping commoditization, to showing empathy in turbulent times. One to have firmly on your radar in the months to come.
INNOVATION AVALANCHE: There’s more ‘innovation’ happening than ever before. New brands, new niches, new concepts, new products, new services, and new experiences are flooding an equally fast expanding number of markets. Here are 41 new business ideas begging to be copied…
ECO-IONIC: At the heart of ECO-ICONIC is a status shift; many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.
FREE LOVE: the ongoing rise in free, valuable stuff that’s available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music. Blame an all out war for consumers’ ever-scarcer attention, the post-scarcity dynamics of the online world, the avalanche of free user generated content, and an emerging swapping and recycling culture.