Where we get our news
(March 2, 2010) A just-released report by the Pew Internet & American Life Project and the Project for Excellence in Journalism has some good news for Howard, Maggie and their colleagues at WLBT-TV, a Jackson, Mississippi television station. The local television station is still the number one source for Americans. The rest of the story – actually the main story – is that we news consumers are utilizing multiple formats, and that the Internet has moved ahead of radio and newspapers as news sources.
In this writer’s younger days it was network news and the local newspaper. These sources were supplemented by magazines. Today it’s the Internet, tv news, radio, newspapers, etc. Although the sources have changed, what is really new is the instant feedback from readers to news stories. Instead of waiting until tomorrow to discuss the news with a co-worker I can read multiple reader reactions posts on the news source’s Web site.
Some other findings from the study:
Portable: 33% of cell phone owners now access news on their cell phones.
Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
Oh, one other thing that has changed. You can now click on these three words, and go directly to the report that I am referring to.
OH, again. Watch out, Howard and Maggie. The Internet is moving up fast.